![]() ![]() The rules for Instagram video ads differ to those of regular videos. You can also save live videos to your profile for up to 30 days so that people who weren’t able to watch in real time can catch up. This has been extended from the original limit of 1 hour. When you go live on Instagram you can stream for up to 4 hours. Reels can also be found on user’s profiles and on the explore feed: Instagram Live time limit Here, like TikTok, you can scroll through trending videos. Reels have their own dedicated section in Instagram. They’re short, vertical clips, usually set to music that can be anywhere from 15-90 seconds long. Instagram Reel’s are the platform’s answer to TikTok. And, as mentioned, Instagram Stories last for 24 hours, or you can save them to a highlight reel so that people who visit your profile can view them any time: Instagram Reel video length Here’s an example:Įach story can be up to 60 seconds in length. Instagram Stories are short videos that are posted to your profile and automatically disappear after 24 hours. If your video post is longer than 60 seconds then a preview will be played in the feed and users can choose to watch the remainder of the video on your profile.Īs mentioned above, if you have a video that exceeds the 60 minute mark that you’d really love to post to Instagram then you can get around this by using the in-platform editor to trim the video, or you can upload the video in segments as a carousel post. Instagram feed videos can be between 3 seconds and 60 minutes in length. These videos appear in the Instagram feed, alongside image posts. ![]() However, as usual on social media, shorter is always better for engagement! Instagram Video post lengthĪn Instagram Video post is exactly what it sounds like! It’s a video post to Instagram. There appears to be no formal guidance for how times you can post a 60 second Instagram story, so it’s unclear what the maximum length is for this video format. Users can now upload Instagram Stories that are a full 60 seconds long before being broken up. Each story was only 15 seconds, but users could upload 4 to stretch their Instagram story to 60 seconds. This used to also be the case for Instagram Stories. So if you want to share longer videos then you can just cut these up into separate clips and upload as a carousel post However, if you want to include the whole thing (length requirements be damned!) then you can create a carousel post.Ī carousel post allows you to share up to 10 photos or videos in one post, which your users can simply swipe through. If you’re happy with your trimmed video then you can stop there. This functionality is built right into Instagram so you are given the easy option to do this when you upload a video: If you have an existing video that exceeds the Instagram feed video length requirements, but you really want to post it, then you have the opportunity to trim the video to fit the limit. However, if you want to post videos that exceed these length limits then there are some ways to get around this. Remember, these are the maximum video lengths not the ideal Instagram video lengths. The Instagram Live video length limit is 4 hours.įor Instagram Reels the maximum video length is 90 seconds.Īnd an Instagram Story video length maxes out at 60 seconds. When users scroll through their Instagram feed and see a video post, they can watch a 60 second preview within their feed and then decide if they want to watch the full thing.Īs for the length limits of other types of Instagram videos: Users on social media prefer videos to be short, snappy, and engaging.Īll Instagram video posts can be found under the video tab on a user’s profile: Although you’ll rarely see a video on Instagram that reaches that length. Instagram Video posts have a maximum length limit of 60 minutes. This is the maximum amount of time each type of Instagram video can run for. First of all, let’s take a look at the video length limits.
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